Visual Matters: Connecting Aesthetic Appeal and Production Quality of Photos, Infographics and Data Visualizations to Credibility of Social Media Posts
Salman Khawar; Yingdan Lu; Yilang Peng; Jiyoung Yeon; Cuihua Shen · 2026 · arXiv
WASTE classifies this as Negative / Null Result Report · AI classification, approximate
The study found no significant effect — useful as a negative control or null benchmark for your own design.
Abstract (excerpt)
The rapid proliferation of visual content raises fundamental questions about how different visual formats and features shape perceived credibility. Drawing on processing fluency theory, this research examines how visuals shape credibility judgments. We focus on three popular formats-photos, infographics, and data visualizations-comparing them to text-only posts, and test how two visual features, aesthetic appeal and production quality, influence credibility through processing fluency as a mediating mechanism. Through a preregistered experiment with 1200 US participants, we found that visual po
Excerpt shown for reference under fair use — read the full paper at the publisher.
About to run something similar?
Run an AI Precheck on your own design to catch failure modes like this one before you spend the time. Your first desk check is free.
Related failures
Leakage and the reproducibility crisis in machine-learning-based science
Negative / Null Result ReportDefining and detecting quantum speedup
Negative / Null Result ReportService robots in hotels: understanding the service quality perceptions of human-robot interaction
Negative / Null Result ReportBoosting methods for multi-class imbalanced data classification: an experimental review
Negative / Null Result ReportFINANCIAL DEVELOPMENT AND ECONOMIC GROWTH: A META‐ANALYSIS
Negative / Null Result ReportThe impact of site-specific digital histology signatures on deep learning model accuracy and bias
WASTE indexes this work — it does not host or republish it. Failure-type classification is automated and approximate.
Metadata source: arXiv