Interview-Informed Generative Agents for Product Discovery: A Validation Study
Zichao Wang; Alexa Siu · 2026 · arXiv
WASTE classifies this as Negative / Null Result Report · AI classification, approximate
The study found no significant effect — useful as a negative control or null benchmark for your own design.
Abstract (excerpt)
Large language models (LLMs) have shown strong performance on standardized social science instruments, but their value for product discovery remains unclear. We investigate whether interview-informed generative agents can simulate user responses in concept testing scenarios. Using in-depth workflow interviews with knowledge workers, we created personalized agents and compared their evaluations of novel AI concepts against the same participants' responses. Our results show that agents are distribution-calibrated but identity-imprecise: they fail to replicate the specific individual they are gro
Excerpt shown for reference under fair use — read the full paper at the publisher.
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Metadata source: arXiv