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1 real negative results, null findings, and replication failures in Personnel management. Employment management · Negative / Null Result Report. Search the index →

WASTE indexes published research — it does not host or republish full papers. Each entry is a metadata record compiled from open scholarly databases; the abstract is shown in full only where the paper is openly licensed, otherwise a short excerpt under fair use. Classifications are automated and approximate.

Negative / Null Result ReportOpen accessPersonnel management. Employment management

The effect of creativity and innovative behavior on competitive advantage in womenpreneur

Retno P. Setyaningrum, Muafi Muafi · 2022 · SA Journal of Human Resource Management

Orientation: Indonesia is currently in the industrial revolution 4.0 and 5.0. Woman entrepreneurs must be able to increase creativity, innovative behaviour and trust in digital technology to have sustainable competitive advantage for their firm. Research purpose: This study aimed to examine and analyse the impact of creativity and innovative behaviour on competitive advantage mediated by trust in digital technology for women entrepreneurs. Motivation for the study: The literature of creativity, innovative behaviour, trust in digital technology and competitive advantage is still limited in wome

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