Understanding repurchase intention of Airbnb consumers: perceived authenticity, electronic word-of-mouth, and price sensitivity
Lena Jingen Liang; HS Chris Choi; Marion Joppe · 2017 · Journal of Travel & Tourism Marketing
WASTE classifies this as Negative / Null Result Report · AI classification, approximate
The study found no significant effect — useful as a negative control or null benchmark for your own design.
Abstract (excerpt)
The purpose of this paper is to extend the research on consumer repurchase intention, perceived value, and perceived risk into the realm of the peer-to-peer economy, specifically in the context of Airbnb. A total of 395 surveys were…
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Metadata source: OpenAlex · DOI 10.1080/10548408.2016.1224750