Repurchase intention of e-commerce customers in Indonesia: An overview of the effect of e-service quality, e-word of mouth, customer trust, and customer satisfaction mediation
Yanti Mayasari Ginting; Teddy Chandra; Ikas Miran; Yusriadi Yusriadi · 2022 · International Journal of Data and Network Science
WASTE classifies this as Negative / Null Result Report · AI classification, approximate
The study found no significant effect — useful as a negative control or null benchmark for your own design.
Abstract
The rapid development of e-commerce in Indonesia makes the competition in this business increasingly fierce. This study aims to determine and analyze the effect of e-service quality, e-word of mouth (e-WOM), customer trust on customer satisfaction on e-commerce customers in Indonesia, then the study aims to determine and analyze the effect of e-service quality, e-word of mouth (e-WOM), customer trust and customer satisfaction on the repurchase intention of e-commerce customers in Indonesia. The study also aims to determine and analyze the mediating role of customer satisfaction on the relation
Abstract by Yanti Mayasari Ginting; Teddy Chandra; Ikas Miran; Yusriadi Yusriadi, International Journal of Data and Network Science (2022) — licensed CC BY 4.0.
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Metadata source: OpenAlex · DOI 10.5267/j.ijdns.2022.10.001