When ‘Significant’ is not Significant
Rachel Kennedy; John Scriven; Magda Nenycz-Thiel · 2014 · International Journal of Market Research
WASTE classifies this as Methods Dead-End · AI classification, approximate
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Abstract (excerpt)
Big data is here for some and coming for many. It promises access to new knowledge along with some challenges, but let's not forget the important lessons of the past to ensure that we are advancing knowledge and making the right decisions…
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Metadata source: Crossref · DOI 10.2501/ijmr-2014-041