MEASURING THE EFFECTIVENESS OF ELECTRONIC WORD OF MOUTH AND BRAND IMAGE IN SHAPING PURCHASE INTENTION
Angga Kurniawan; Nelson Lajuni; Tasrim Tasrim; Cyntiani Putri; Ali Mufti Hasyim Kurniawan · 2026 · EKUITAS (Jurnal Ekonomi dan Keuangan)
WASTE classifies this as Negative / Null Result Report · AI classification, approximate
The study found no significant effect — useful as a negative control or null benchmark for your own design.
Abstract (excerpt)
This study aims to analyze the effects of Electronic Word of Mouth Effect, Brand Image, and Email Marketing on Purchase Intention in the context of purchasing official MotoGP merchandise. It was conducted among respondents who are members…
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Metadata source: Semantic Scholar · DOI 10.24034/j25485024.y2025.v9.i4.7457