The effect of digital marketing and e-commerce on financial performance and business sustaina-bility of MSMEs during COVID-19 pandemic in Indonesia
Mas Intan Purba; Demak Claudia Yosephine Simanjutak; Yois Nelsari Malau; Walmi Sholihat; Edy Anas Ahmadi · 2021 · International Journal of Data and Network Science
WASTE classifies this as Negative / Null Result Report · AI classification, approximate
The study found no significant effect — useful as a negative control or null benchmark for your own design.
Abstract
The purpose of this study is to analyze the effects of digital marketing (DM), e-commerce (EC), business sustainability (BS) and financial performance (FP) of Micro, Small and Medium Enterprises (MSMEs) during Pandemic Covid19 in Indonesia. The relationships between digital marketing and business sustainability, e-commerce and business sustainability, digital marketing and financial performance, e-commerce and financial performance, financial performance and business sustainability are investigated. This research is quantitative research with a questionnaire approach. Data processing tools use
Abstract by Mas Intan Purba; Demak Claudia Yosephine Simanjutak; Yois Nelsari Malau; Walmi Sholihat; Edy Anas Ahmadi, International Journal of Data and Network Science (2021) — licensed CC BY 4.0.
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Metadata source: OpenAlex · DOI 10.5267/j.ijdns.2021.6.006