The role of e-marketing and e-CRM on e-loyalty of Indonesian companies during Covid pandemic and digital era
Haudi Haudi; Erna Retno Rahadjeng; Ruby Santamoko; Riyan Sisiawan Putra; Dwi Purwoko; Dewi Nurjannah; Intan Rachmina Koho; Hadion Wijoyo · 2021 · Uncertain Supply Chain Management
WASTE classifies this as Negative / Null Result Report · AI classification, approximate
The study found no significant effect — useful as a negative control or null benchmark for your own design.
Abstract (excerpt)
The aim of this research is to analyze the effects of e-Marketing, e-CRM and e-Marketing on e-Loyalty and company performance. The study is quantitative with a questionnaire approach. Data processing tools use the SmartPLS 3.3.3 software.…
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Metadata source: OpenAlex · DOI 10.5267/j.uscm.2021.9.006