Inferiority, not similarity of the decoy to target, is what drives the transfer of attention underlying the attraction effect: Evidence from an eye-tracking study with real choices.
Michał Król; Magdalena Ewa Król · 2019 · Journal of Neuroscience Psychology and Economics
WASTE classifies this as Negative / Null Result Report · AI classification, approximate
The study found no significant effect — useful as a negative control or null benchmark for your own design.
Abstract (excerpt)
Recent studies reported that the attraction effect, whereby inferior decoys cause choice reversals, fails to replicate if the choice options are presented in a pictorial rather than abstract numerical form. We argue that the pictorial…
Excerpt shown for reference under fair use — read the full paper at the publisher.
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Metadata source: OpenAlex · DOI 10.1037/npe0000104