Artificial social influence via human-embodied AI agent interaction in immersive virtual reality (VR): Effects of similarity-matching during health conversations
Sue Lim; Ralf Schmälzle; Gary Bente · 2025 · Computers in Human Behavior Artificial Humans
WASTE classifies this as Negative / Null Result Report · AI classification, approximate
The study found no significant effect — useful as a negative control or null benchmark for your own design.
Abstract
Interactions with artificial intelligence (AI) based agents can positively influence human behavior and judgment. However, studies to date focus on text-based conversational agents (CA) with limited embodiment, restricting our understanding of how social influence principles, such as physical similarity, apply to AI agents (i.e., artificial social influence). We address this gap by leveraging latest advances in AI (large language models) and combining them with immersive virtual reality (VR). Specifically, we built VR-ECAs, or embodied conversational agents that can engage in turn-taking conve
Abstract by Sue Lim; Ralf Schmälzle; Gary Bente, Computers in Human Behavior Artificial Humans (2025) — licensed CC BY 4.0.
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Metadata source: OpenAlex · DOI 10.1016/j.chbah.2025.100172