Why do people buy organic food? The moderating role of environmental concerns and trust
Anushree Tandon; Amandeep Dhir; Puneet Kaur; Shiksha Kushwah; Jari Salo · 2020 · Journal of Retailing and Consumer Services
WASTE classifies this as Negative / Null Result Report · AI classification, approximate
The study found no significant effect — useful as a negative control or null benchmark for your own design.
Abstract
Although consumer interest in organic food has risen over time, resulting in a generally positive attitude toward these organic food products, scholarly research suggests a comparatively low volume of its consumption in the market. This has resulted in an urgent need to study the motivations which enhance consumers’ proclivity to purchase food items produced organically. The current research attempts to understand potential associations between motivations (intrinsic and extrinsic), attitude, and buying behaviour towards organic food. Self-determination theory (SDT) was applied to develop a th
Abstract by Anushree Tandon; Amandeep Dhir; Puneet Kaur; Shiksha Kushwah; Jari Salo, Journal of Retailing and Consumer Services (2020) — licensed CC BY 4.0.
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Metadata source: OpenAlex · DOI 10.1016/j.jretconser.2020.102247