Pembingkaian Pesan Dan Persepsi Risiko Psikologis Pada Isu Konsumen Hijau
Euis Soliha; H. Sophiyanto Wuryan · 2016 · Jurnal Manajemen Teori dan Terapan
WASTE classifies this as Negative / Null Result Report · AI classification, approximate
The study found no significant effect — useful as a negative control or null benchmark for your own design.
Abstract
The purpose of this research is to analyze the effect of the message framing on the perceived psychological risk on green environmental issues. Consumers nowadays have become more critical about issues on green consumer due to the increasing levels of consumers’ knowledge. Government and marketers also should perform active movement to increase consumers’ awareness of their environment. Those include giving a message to the consumers. When marketers deliver the message, they need to concern about message framing. Message framing is likely to influence the consumer's perception. Research design
Abstract by Euis Soliha; H. Sophiyanto Wuryan, Jurnal Manajemen Teori dan Terapan (2016) — licensed CC BY 4.0.
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Metadata source: DOAJ · DOI 10.20473/jmtt.v6i2.2669