Contest-Based and Norm-Based Interventions: (How) Do They Differ in Attitudes, Norms, and Behaviors?
Magnus Bergquist; Andréas Nilsson; Emma Ejelöv · 2019 · Sustainability
WASTE classifies this as Negative / Null Result Report · AI classification, approximate
The study found no significant effect — useful as a negative control or null benchmark for your own design.
Abstract
Setting up a contest is a popular means to promote pro-environmental behaviors. Yet, research on contest-based interventions is scarce while norm-based interventions have gained much attention. In two field experiments, we randomly assigned 79 apartments to either a contest-based or a norm-based electricity conservation intervention and measured kWh usage for 2 and 4 weeks, respectively. Results from both studies showed that contest-based interventions promote intensive but short-lived electricity saving. In Study 1 apartments assigned to a norm-based intervention showed more stable electricit
Abstract by Magnus Bergquist; Andréas Nilsson; Emma Ejelöv, Sustainability (2019) — licensed CC BY 4.0.
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Metadata source: OpenAlex · DOI 10.3390/su11020425