Factors influencing purchase intention towards consumer-to-consumer e-commerce
M. Dachyar; Liska Banjarnahor · 2017 · Intangible Capital
WASTE classifies this as Negative / Null Result Report · AI classification, approximate
The study found no significant effect — useful as a negative control or null benchmark for your own design.
Abstract
Purpose: This study explores factors that influence consumer’s purchase intention at three consumer-to-consumer (C2C) e-commerce companies in Indonesia.Design/methodology/approach: 5 Expert opinions are used to determine the indicators of each factor and the Structural Equation Modelling (SEM) method is used to analyze the empirical data of 400 respondents for each company.Findings: It is found different significant factors that influence customer’s purchase intention in each company. Trust and risk are found to be significantly effect purchase intention in Company A. Meanwhile, the other two
Abstract by M. Dachyar; Liska Banjarnahor, Intangible Capital (2017) — licensed CC BY 4.0.
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Metadata source: OpenAlex · DOI 10.3926/ic.1119