GREEN DELIVERIES ON A BUDGET: HOW SUSTAINABILITY AND COST SHAPE VIETNAMESE E-COMMERCE CONSUMER CHOICES
Shojaei Seyed Amirhossein; Pakgohar Alireza; Tran Do Y Vy · 2026 · ECONOMICS
WASTE classifies this as Negative / Null Result Report · AI classification, approximate
The study found no significant effect — useful as a negative control or null benchmark for your own design.
Abstract
This exploratory research provides a study to examine the relationships between perceived sustainability (PS) and perceived cost (PC) on consumer attitudes (AT), intention to use (IU), and actual choice of delivery methods (DM) in e-commerce in Vietnam under Stimulus-Organism-Response (S-O-R) framework. PS has a positive effect on AT, indicating that there is increasing ecological awareness, while PC has a negative effect on AT, indicating cost sensitivity. AT is a strong predictor of IU, but IU has little influence on DM. Instead, AT causes behaviour, and so the latter one suggests intrinsic
Abstract by Shojaei Seyed Amirhossein; Pakgohar Alireza; Tran Do Y Vy, ECONOMICS (2026) — licensed CC BY 4.0.
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Metadata source: DOAJ · DOI 10.2478/eoik-2026-0026