Factors influencing consumer loyalty: evidence from the Ghanaian retail banking industry
Osaretin Kayode Omoregie; John Agyekum Addae; Stanley Coffie; George Oppong Appiagyei Ampong; Kwame Simpe Ofori · 2019 · International Journal of Bank Marketing
WASTE classifies this as Negative / Null Result Report · AI classification, approximate
The study found no significant effect — useful as a negative control or null benchmark for your own design.
Abstract (excerpt)
Purpose The increasing number of banks in the Ghanaian banking industry has brought about intense competition in the industry. The purpose of this paper is, therefore, to examine the factors that influence retail banking customers’ loyalty…
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Metadata source: OpenAlex · DOI 10.1108/ijbm-04-2018-0099