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Negative / Null Result ReportOpen accessPsychology· cited by 142

Multimodal Metaphor and Metonymy in Advertising: A Corpus-Based Account

Paula Pérez Sobrino · 2016 · Metaphor and Symbol

WASTE classifies this as Negative / Null Result Report · AI classification, approximate

The study found no significant effect — useful as a negative control or null benchmark for your own design.

Abstract (excerpt)

This article offers the first large-scale study of a multimodal corpus of 210 advertisements. First, the reader is presented with a description of the corpus in terms of the distribution of conceptual operations (for the purposes of this…

Excerpt shown for reference under fair use — read the full paper at the publisher.

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Metadata source: OpenAlex · DOI 10.1080/10926488.2016.1150759